The Frisco Farmers Market at Frisco Square was started to pursue the following goals:

To give growers and producers of North Texas and other farm-related products alternative marketing opportunities.

To promote the sale of Texas-grown farm products.

To improve the variety, freshness, taste and nutritional value of produce available in the Frisco area.

To enhance the quality of life in the Frisco area by providing a community activity which fosters social gathering and interaction.

To preserve North Texas' unique agricultural heritage and the historical role which farmers' markets have played in it.